PRESS RELEASE - for immediate release

Looney Labs Focuses Their Distribution Options
Streamlined distribution to provide benefits to retailers

College Park, MD, January 5th, 2012 - Looney Labs announced today that in an effort to increase efficiency in the market and to expand their marketing support of retail stores, they will be condensing their distribution network, effective immediately. In the U.S. hobby game market, Looney Labs game titles will be available through ACD Distribution and Alliance/Diamond Game Distributors. In Canada, Lion Rampant will become Looney Lab's primary distributor, while Publisher Services, Inc. (PSI) will continue to supply Looney Labs games to international markets as well as the U.S. mass market and book trade.
"This change offers Looney Labs significant logistical savings, while continuing to offer our retailers a choice of distributors." said Kristin Looney, CEO of Looney Labs, "I am very excited about this change, although it is certainly bittersweet. We have many friends at the smaller distributors who have sold our games for many years, and we do appreciate all that they have done for us."
"Consolidating distribution from dozens of companies down to just a few will not only streamline internal Looney Labs operations, but the new distribution network will offer better opportunities to fine tune our communications with retailers," Looney explained. "The big win for retailers is that our marketing kits and promotional materials will now become available through Alliance and ACD on a subscription basis, something our retailers have been requesting. And when we make short-run items, we will have the ability to offer them to stores through distribution, something we were unable to do with the larger network. Having this ability will insure more and better short run items make it to the marketplace!"
"As the two largest hobby game distributors in North America, both ACD and Alliance have been instrumental in helping Looney Labs grow to where the company is today," Looney concluded, "and we are excited to be working with them going forward to bring our marketing materials into even more hobby stores!"
About Looney Labs:
Based in College Park, Maryland, Looney Labs designs, produces, and markets award winning specialty card and board games. Founded in 1996 by Andy and Kristin Looney, both former NASA engineers and self-identified geeks, Looney Labs makes games that geeks love to play. The Looneys believe that one of the most important things they create is the fun people have while playing their games. To learn more about Looney Labs and to see a complete listing of all their games visit Looney Labs games are for sale in thousands of specialty game stores around the world. To find a Friendly Local Game Store near you visit and enter your zip code.

About ACD Distribution:
ACD Distribution, headquartered in Madison, Wisconsin, is a leading supplier of hobby and game products, working with over 300 of the game industry’s top manufacturers. ACD supplies its retailers across the country with thousands of board games, card games, role playing games, dice, fantasy and science fiction miniatures, historical board games and miniatures, modeling tools, and card storage products. The company is proud of its ability to provide convenience, knowledge and support to their retailers including flexible ordering options, real-time stock level information, 24 hour ordering and account information online, and a friendly, experienced staff. With warehouses in Fresno, CA, Madison, WI, and Harrisburg, PA, ACD also provides quick fulfillment and delivery times, reaching most retailers in 2 days or less by standard ground shipping. For more information on ACD Distribution, please call 1-800-767-4263 or visit

About Alliance Game Distributors:
Alliance Game Distributors is the largest hobby-game distributor in the US, with 4 warehouses and 5 sales offices serving North America and the world. Alliance carries over 17,000 games and game support products, representing all of the top manufacturers in the business. Alliance leads the industry in retail support, with a robust web presence and the industry leading pre-order publication, Game Trade Magazine, which has proven an invaluable tool to retailers and consumers for over 11 years. For more information on Alliance services, contact us at 800-NOW-GAME (800-669-4263) or visit us on the web at