Investing in Looney Labs
Updated Dec 2010

Looney Labs is a friendly little game company, started back in 1997 by two former NASA engineers, Kristin and Andrew Looney. Kristin (the entrepreneur in the family) started the company with the goal of publishing and selling the games designed by her husband Andy. Over their first 9 years the Looneys established a recognized and admired brand, with a catalog of award winning "evergreen" products, that were sold in thousands of hobby game stores world wide. They sold many millions of dollars worth of games and built up a dedicated following of fans. In 2006, the Looneys added Robin Vinopal to their executive team (as their Chief Operations Officer) and over the next 4 years they have taken the company from a new-product focused, fan financed, family-managed informal business structure - to a profit focused, investor financed, corporate managed (yet still fun) professional business. And they more than tripled the companies annual sales in the process!

Now with a team of six full time employees, Looney Labs is marching forward into its second decade with vision, momentum, and detailed plans for their continued growth. Now with 10 card games in their beautiful new uniform packaging style (and 3 more coming out in 2011) they are turning their attention back to their pyramid game system, and will relaunch the Looney Pyramids in 2011 with an exciting new game called IceDice in an all new packaging style. They also have plans to focus back on relaunching the fan club, and sending the Looneys back out on the road to promote their games directly with their fans.

Although 2010 was a good year, it wasn't enough to give us the cash we need to do everything we had planned for 2011. If you are interested in additional information on investment opportunities at Looney Labs, please contact Kristin (investor-support@looneylabs.com).

IMPORTANT NOTICE: This release does not constitutes an offer to sell or solicitation of an offer to buy an interest, nor shall any interest be offered or sold to any person in any jurisdiction in which such offer, solicitation, purchase or sale would be unlawful under the laws or regulations of such jurisdiction. The interests in Looney Labs are not registered under the U.S. Securities Act of 1933, as amended, the securities laws of any U.S. state or the securities laws of any other jurisdiction, nor is such registration contemplated. Any interests in Looney Labs will be offered and sold under the exemption provided by Section 4(2) of the Securities Act and Rule 506 of Regulation D promulgated thereunder and any other similar exemptions in the laws and regulations of other states and jurisdictions where the offering will be made.