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For
more information contact: Kristin Looney
media-support -at- looneylabs.com, (301) 441-1019
Game design isn’t rocket science,
but we use NASA engineers anyway.
Welcome to you, our media friends!
We know that you’re in a hurry, so let’s jump straight into the important stuff. If you’re in a BIG hurry, jump straight to the Looney Labs Info Bullets.
Q: Who’s your media contact?
A: Kristin Looney (media-support -at- looneylabs.com, 301-441-1019). Contact her to arrange interviews, request review product, or to hear more about any aspect of the company.
Q: Is “Looney” really your last name?
A: Yes, Andrew’s last name is really “Looney.” So is Kristin’s, but that was her choice when she married Andy.
Q: Are you serious about the whole NASA thing?
A: Absolutely! Kristin spent her first 15 years after college working as an Electronics Engineer at NASA and an IT Manager in the aerospace industry. Meanwhile, Andy worked as an engineer at NASA, and actually wrote software that flew in space. So yes, we’re really rocket scientists.
Q: What games do you make?
A: Most people know us for the award-winning Fluxx line of card games (including the new Zombie Fluxx) and the Treehouse pyramid game, which also won an award this summer.
Q: So people bought a lot of Fluxx?
A: 350,000 copies and counting.
Q: You mentioned awards. Which ones did you win?
A: Gosh -- our games have picked up all kinds of awards! Fluxx won a Mensa International Select award (that’s a really tough one to win). Treehouse just received the Origins Award for Best Board Game of 2006. Other games in our line snagged an Origins Award for Best Abstract Board Game of 2006, numerous Origins award nominations (that’s the game industry’s equivalent of an Academy Award nomination -- it’s a big thing by itself), five listings in the prestigious Games Magazine “Games 100” list, and a pair of Parent’s Choice Silver Honors. We’re starting to lose count (we love having that problem).
Q: What’s your coolest current project?
A: That would be Zombie Fluxx, the newest addition to the Fluxx line. It uses the same basic Fluxx system (draw a card, play a card, and rapidly changing thereafter), but it adds fun stuff like zombies that wander all over the table. Sometimes they help you win, other times they prevent you from winning. Mostly, they shamble around the table. (It’s what zombies do.)
Q: Are your games really all made in the USA?
A: Yes! Our injected molded pyramids are made in Baltimore Maryland, our card games are made in Dallas, Texas.
Q: Anything else to make my readers say ‘wow’?
A: Hmm… well, there’s the whole NASA thing, but you already heard about that. When Kristin was 16, she appeared on the national TV show That’s Incredible, where she solved a Rubik’s Cube in 35.50 seconds. And Andrew wrote a novel, where he described an addictive game that used pyramids for pieces. That imaginary game ultimately turned into the real-life Looney Labs games Treehouse, Icehouse, and Zendo.
Let us know what other questions we can answer for you!
The Looney Labs Info Bullets -- delivering your information
right now!
Media contacts
Company information and review product requests
Kristin Looney
media-support -at- looneylabs.com
(301) 441-1019 office
(240) 461-5960 cell
Backup media contact
Andrew Looney
andy -at- looneylabs.com
(301) 441-8596 home
Products
Zombie Fluxx (NEW in late 2007)
- 2-6 players, ages 10 and up
- Card game with ever-changing rules -- and zombies!
- Latest addition to the Fluxx line
- Based on the Fluxx “draw a card, play a card” system
- Adds Zombie cards, which randomly come into play
- Zombies stay on the table, wandering from player to player (just like in the movies)
Treehouse
- 2-4 players, ages 8 and up
- Fast-playing -- each game takes 5-10 minutes
- Built out of the Icehouse line
- Custom die drives game action
- Players find the best way to use the die’s instruction
- Origins Award Winner
Fluxx
- 2-6 players, ages 10 and up
- Card game with ever-changing rules
- Start with one rule -- “draw a card, play a card”
- Every card played changes the game somehow
- Great for mixing kids and adults!
- Mensa award winner
See a list of our full product line
Company and Founder Info
Looney Labs, Inc.
- Founded in 1997
- Named after the founders, Andrew and Kristin Looney
- Still operated by the founders
- All games proudly manufactured in the USA
- Focuses on easy to learn, easy to play games
- Best-selling product: Fluxx card game sold over 350,000 copies
Andrew Looney, Chief Designer
- Co-founder of the company
- Worked as a software engineer at NASA (some of his programs flew in space!)
- Lives on the creative side of the company
- Creates most of the company’s games
- Trivia: Years ago, Andrew wrote a novel about life on Mars. In the book, he described a game that ultimately became Treehouse, Icehouse, and Zendo
Kristin Looney, Business Czar
- Co-founder of the company
- Worked as an Electronics Engineer at NASA and IT manager in aerospace
- Handles the business and marketing side of the company
- Cares for the ever-growing community of “Mad Lab Rabbits,” the world-wide volunteer community that promotes and demonstrates Looney Labs games
- Trivia: Kristin appeared on national TV at 16, solving a Rubik’s Cube in 35.50 seconds on That’s Incredible
